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Custom Marketing Solutions
A Showcase of Samples
Research-Driven Content Lab & Tech Center Special Reports & Supplements SmartSite Event Amplification
Interactive Content Research Webcast Podcast Whitepaper / Case Study / Brief Thought Leadership / Expert Perspectives Native Articles Video Ask for More Info
Marketing Services
Law.com ThinkAdvisor Credit Union Times PropertyCasualty360 Benefits Pro Treasury and Risk Globe Street Free Erisa Consulting Magazine
Custom Overview
Custom Marketing Solutions can help you accomplish your marketing goals with tailored creative programs that support your business objectives. Programs can consist of one stand-alone, quality asset, or be comprised of an integrated campaign including multiple components.
Webcast
Research
Podcast
Whitepaper Case Study Brief
Interactive Content
Video
Native Articles
Thought Leadership Expert Perspectives
Lab & Tech Center
Research-Driven Content
Special Reports & Supplements
SMARTsite
Event Amplification
Editorial
RESEARCH-DRIVEN CONTENT
Custom Marketing Solutions can help you accomplish your marketing goals with tailored creative programs that support your business objectives. Programs can consist of one stand-alone, quality asset, or be comprised of an integrated campaign including multiple compents.
HOME Custom Programs research-Driven content lab & tech center special report & supplements smartsite event amplification interactive content Research Webcast Podcast Whitepaper / case study / brief Thought Leadership / EXpert perspectives NATIVE & ARTICLES Video
High Impact
Social
Programs & Tactics
Research programs gather insightful data about topics that are critical to your target audience. When translating your research findings into various formats, you provide your audience with exclusive insights and actionable data.
Survey
Interactive
Whitepaper
Survey Findings
Editorial Webcast
whitepaper
HOME Custom overview INTEGRATED CAMPAIGNS research-Driven content lab & tech center special report & supplements smartsite event amplification CAMPAIGN COMPONENTS interactive content Research Webcast Podcast Whitepaper / case study / brief Thought Leadership/ EXpert perspectives NATIVE & ARTICLES Video
survey
interactive whitepaper
Interactive Whitepaper
Research Report
As an educational resource, Lab & Tech Centers keep your audience abreast of new technology innovations so they can implement solutions that will help them stay competitive. Components may vary by program.
lab & tech center
View ThinkAdvisor Tech Center
View InsurTech CenteR
View CU Tech Hub
View Broker Innovation Lab
View Cre Tech center
Special reports and supplements showcase the expertise and achievements of your firm and industry professionals, as well as offer your unique perspective on pressing industry issues.
Trailblazers | Best of | Top Verdicts & Settlements | Verdicts Hall of Fame | Special Reports
Trailblazers: A special supplement of The National Law Journal, Trailblazers recognizes professionals who have moved the needle in the legal industry in numerous sectors, from employment law to intellectual property.
Special Reports. Special Reports focus on a specific topic of interest to treasury, finance and risk managers. Reports are sent to subscribers in an interactive, digital format.
Best of Calendar
Trailblazers Calendar
View Best Of / Digital Edition
SmartSite
A SMARTsite is a topic-focused site that enables your audience to find the critical information they need to understand your solution. With original editorial content, as well as client-supplied content, you can fulfill the needs of your target and establish your company as a preferred solution provider.
Smart Site
View SmartSite
Position your organization as a thought leader with content that targets your key audience prior to, during and after the sponsored event. From turnkey native article creation to video or podcast production, you will build brand awareness and thought leadership exposure, while capitalizing on investment in the event. Components may vary by program.
Pre-event Article
Post-event Article
Promo Email
Article
News Hub
Editorial Email
post-event artical
webcast
video
article
promo email
editorial email
new hub
pre-event artical
artical
Here are examples of content hubs and other interactive assets produced and distributed via ALM’s various brands. Creating an interactive asset is an innovative way to either showcase existing assets or present content in a fresh, engaging format for readers. Your participation is needed for key project milestones and client deliverables such as assets (if already existing), access to subject matter expert (if creating new content), company logo and brand guidelines.
REsearch
Here are examples of research programs produced and distributed via ALM’s various brands. Research programs are an exclusive way to gather important insights from your target audience to inform your business practices, produce industry thought leadership, and better serve your customer base. Your participation is needed for key project milestones and the client deliverables such as desired topic focus / program goals and company logo
survey findings
Survey Design & Fielding
Data Privacy
survey design & fielding
PODCAST
View examples of podcast recordings produced and distributed via ALM’s various brands. Podcast series can be new or previously recorded client content, sponsored editorial joined by industry speakers or conversion of a recorded webcast. Your participation may be needed for key deliverables such as access to a subject matter expert (SME), company logo and existing recording(s).
GREENSPOON
Docusign
deutsche bank Simcorp
Deutsche Bank
SIMCORP
WEBCAST
Here are examples of webcasts produced and distributed via ALM’s various brands. Webcast provides a valuable channel showcasing expertise to a live audience and generating leads. Webcast can be client content, editorial joined by industry speakers or a part of webcast series. Your participation is needed for key project milestones and client deliverables such as identification of speaker (if client-driven), company logo, desired topic focus / input brief and PowerPoint presentation (if client-driven).
Deposition Evolution: How Litigators Are Re-Thinking What’s Possible
Technology continuously drives change in the legal industry. Join this webcast to learn how litigators are injecting technological innovation into depositions today, tips so you can do the same, and how it helps your deposition make an immediate impact. As litigation continues to evolve, litigators will be presented with cutting-edge ideas to innovate in their depositions. Learn how to integrate new technologies, such as outside video clips, multimedia demonstrations, and more. Join this webcast and you’ll learn how to: • Adapt long-standing, effective deposition techniques for modern times • Cater a multimedia strategy to the case at hand • Apply ideas from innovative litigators to your own firm’s deposition strategy Start realizing better case outcomes with depositions that make a strong statement.
Speakers:
Phillip Philbin Trial Partner Haynes and Boone
Phillip Aurentz Principal McKool Smith
A Primer on Ethics Topics Relating to Commercial Litigation Funding
Date Recorded: Thursday, March 28, 2019 Time: 2:00 p.m. ET | 11 a.m. PT Cost: Complimentary
Sponsored by:
Burford’s Senior Vice President Andrew Cohen and Vice President Alyx Pattison will provide an overview of one of the most talked-about tools of the legal industry: legal finance. They will explain what legal finance is and how it works while addressing its practical applications. After introducing the tool, they will spend the remainder of the webcast discussing the ethical considerations pertaining to its use, addressing subjects such as control, work product and attorney-client privilege, among other topics. Save your spot for this informative webcast that will cover: • An overview of legal finance and examples of its applications • Answers to common questions about ethics topics, including: Champerty, maintenance, barratry, Usury Work product Attorney-client privilege And more… This event is now available on demand.
Andrew Cohen Senior Vice President Burford Captial
Alyx Pattison Vice President Burford Captial
Why Member Advocacy Matters: Make an Impact Now
Learn how credit unions can fuel growth and increase member loyalty by taking a data-first approach to member advocacy. Join this discussion with Jane Barratt and Ryan Smith from MX Technologies as they outline how credit unions can help members improve their financial wellness with data tools, get out of debt, and move from spenders to savers and investors. Leave with insight on what the return is on member advocacy, and how both members and your credit union benefit. Register today to start helping members improve their financial wellness, loyalty, and learn how a data first culture helps you scale these efforts. You’ll leave with a clear picture of: • How data can help you become member-obsessed • What steps to take to maximize your member advocacy • Why there’s no better time than right now to pivot your business model to be data first Register Now!
Jane Barratt Chief Advocacy Officer MX Technologies
Ryan Smith VP of Marketing MX Technologies
Tackling Risk to Improve the Digital Banking Experience
As mobile banking acceptance expands with more credit union members using mobile and online banking, person to person payments, and ATM transactions, so does the opportunity for fraudsters. Cybersecurity risks are present with members receiving debit card alerts, setting card controls, accessing transaction history, and making payments. It is critical to understand how to navigate the payments risk landscape to ensure a better and safer experience for both your members and employees. Join this complimentary webcast to hear experts help breakdown the payment risk landscape. You will learn: • The latest security risks involving mobile/digital banking • How to assess your risk when creating a mobile/digital banking experience • How to create a better cybersecurity education model for both members and employees • About the privacy threats and steps to take in order to protect employee and member privacy
Richard Crone CEO & Founder, Crone Consulting, LLC
Heidi Liebenguth lManaging Partner, Crone Consulting, LLC
Streamline Intercompany Flows with Multilateral Netting
Multilateral netting is a powerful way to optimize intercompany invoicing. • Netting saves transaction costs and bank fees, • Improves efficiencies in intercompany invoice handling, • And reduces invoice reconciliation headaches. Join this complimentary webcast to learn: • The fundamentals of multilateral netting • How netting can save time, costs, and frustration • Steps to implementing netting Register Now!
Lena Pennington Director, Sales and Operations North America, BELLIN
Successful Treasury Transformation and Innovation through Technology Excellence
Catherine Grant-Alston Director, Stanley Black & Decker, Inc.
What happens when effective project management is harnessed to bring to life truly innovative ideas? The results can be astounding, as demonstrated by this year’s winners of the Alexander Hamilton Awards in Technology Excellence. Join Treasury & Risk for our webcast honoring the winners of the 2019 Alexander Hamilton Awards in Technology Excellence. Learn how three companies have successfully designed and implemented their award-winning projects, and how project management and change management made their initiatives so successful. Gain new ideas about ways to improve your treasury processes and projects from the winning case studies: Baird Microsoft Stanley Black & Decker *Continuing Education: Approved for up to 1.2 FP&A recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance. Approved for up to 1.2 CTP recertification credits by the Association for Financial Professionals at the rate of one credit for each 50 minutes of attendance.
Steve Huse, CTP Director of client reporting Baird
Tammy Jasinski Treasury management analyst, Baird
Tom Czerwinski Director of technology Microsoft
Dennis Crispin Chief product owner XPT servicing solution
Roger Comins Senior Product Manager GTreasury
Catastrophe Preparation for the Looming Atlantic Hurricane Season
With the impacts of the 2018 hurricane and wildfire season continuing to be felt by property owners and insurance carriers alike, now is the time to prepare for what 2019 may bring. All types of insurance professionals must be ready with a timely response to help policyholders begin the recovery process, but preparation is also key. Join this complimentary webcast to learn from the insights gained during 2017 and 2018 events, hear an overview of the technology available to expedite the claims process, and gather tips for improving policyholder satisfaction. You will also leave with: • Preparation best practices you can share with policyholders to help minimize losses (from both an agent and a carrier experienced with flood and other disaster claims) • Keys to using social media to educate & communicate with policyholders • Insights from carriers on catastrophe preparations • An understanding of how to effectively use drones to assess damage REGISTER NOW!
Scott Moore Executive Vice President of Operations and EHS ATI Restoration
Tim Russell Senior Member The Russell Agency
A New Way to Look at Your Forms
The insurance industry has had one constant since the beginning – change. Bringing new products to market is critical to keeping pace with customer needs and insurer profitability. However, the forms that come with launching a new product can be a compliance nightmare. New form analytics technology creates a different way to look at your forms and can help your organization easily compare documents and individual clauses, so you can shorten your product development and rationalization processes and reduce costly compliance issues. Join this complimentary webcast to make sure you’re not spending too much time on forms management/development. You will learn: • Best practices for forms management – focusing on accuracy and speed • How AI/automation can help you achieve profit goals, and get policies to market more quickly • How to prevent wording leakage and facilitate use of standardized language across the organization Register Now!
Ron Beiderman Vice President, Commercial Lines Coverage Products, ISO
4 Key Answers to Have Before Engaging the C-Suite & HR on Benefits Needs
The best way to land a promising prospect is to get in front of key individuals in the C-Suite and HR, but you don’t want to blow the opportunity when you do meet with them. You must be able to gain their trust, communicate clearly, and address all levels of their benefits needs in the same conversation. Join this complimentary webcast to learn how to maximize your time and show your value when you get in front of the right people. You’ll leave with the answers to these questions: • What concerns do HR and senior management typically have about benefits? Do they differ for different categories of employees? • How should you address the needs of executives and broad-based employees in the same benefits conversation? • What should you do when you hear “we do the same thing for everyone,” especially when you know there is a shortfall in their benefits plan? • Where is the benefits market heading in the next five to 10 years? Will this conversation get easier or more challenging? Register Now!
Mike Hirschberg Worksite Managing Director, Mass Mutual
Angie LeMar Managing director of Corporate Services, Lenox Advisors
High-deductible health plans & HSAs: trends, considerations & opportunities.
It is a problem that continues to plague the entire industry and one that is unlikely to change soon: the rising cost of health care benefits. Employers continue to look to brokers for answers on how they can fight this trend without it negatively impacting their bottom line, while also looking for ways to keep from passing on the costs to employees. Many turn to high-deductible health plans (HDHPs) paired with HSAs, but maximizing adoption can be tricky. Join this complimentary webcast to learn about the latest trends and strategies being used in the HDHP/HSA space. Takeaways will include: • How brokers and employers can capitalize on the current growth of HSAs • How gaps in education can be bridged • Strategies for improving user enrollment and engagement • Info on how cost trends vary for different demographics and how this space will change in the next 3-5 years Register Now!
Michael Olaiz Senior Vice President, Regional Business Development, Lively
Misty Baker Director of Compliance and Government Affairs, BenefitMall
How to Build Trust & Deepen the Conversation with Investor Clients
One of your main goals is likely to help clients realize their financial dreams. But do your clients truly believe in your ability to do that? Is your client experience (both online and off) translating into improved business growth, loyalty and retention? If not – or if you want to take your business to the next level – you need to learn what to do (and what to avoid doing) when defining business strategies and selecting tools for your business. Join this complimentary webcast to learn how to best develop a strategy for your client experience that results in a tailored approach – ultimately building trust and deepening your conversations with clients. You will also discover: • Why a focus that encompasses empathy, key topics of interest for clients (like retirement) and demographic differentiation can strengthen your experience and brand • The role personalization (via AI and other technology) can play in the delivery of a powerful client experience Register Now!
Angie Herbers, Managing Director and Senior Consultant, Herbers & Company
Jarrod Upton, COO and Senior Consultant, Herbers & Company
Marissa Herr, Vice President, Technology Client Engagement, BNY Mellon Pershing Technology
Whitepaper / Case Study / Brief
View examples of whitepapers and other static assets produced through ALM’s various brands. Your participation is needed for key project milestones and client deliverables such as company logo, brand guidelines and access to a subject matter expert (SME).
Thought Leadership / EXpert perspectives
View examples of Expert Perspectives through ALM’s various brands. This series of articles presents your thought leaders to the ALM audience as sponsored content, along with a dedicated landing page. Your participation is needed to reach key milestones and for components such as access to a subject matter expert (SME), company description and logo.
Thought Leadership / Expert Perspectives
Company Page
company page
Native articles
Here are examples of native articles produced and distributed via ALM’s various brands. A native article can be presented alongside ALM’s editorial content as well as used within your organization’s marketing campaigns. Your participation is needed for key project milestones and client deliverables such as company logo and access to a subject matter expert (SME).
VIDEO
Here are examples of videos produced and distributed via ALM’s various brands. A video can amplify your organization’s presence at an event and give thought leaders an effective platform to convey their perspective. Your participation is needed for key project milestones and client deliverables including company logo and access to a subject matter expert (SME).
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HIgh Impact
Video and Social
Standard Display
Program and Statics
Treasury & risk
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high impact
standard banners
video and social
programs and tactics
BenefitsPro
ThinkAdvisor
propertycasualty360
GlobeSt
PropertyCasualty360
Footer XL
Parallax XL
SuperHero XL
Multiplex
Interstitial
Roadblock
Our new full-width adhesion unit is fully responsive and sits at bottom of the page - Replaces our existing Rising Footer unit for a more streamlined, high-impact look - Options for mobile and desktop with one single ad creative
Full page width unit that fills entire screen as user moves down the page within the article - Builds on our standard Parallax unit, this unit stretches full width and as such can fill the entire viewport as the user scrolls - NEW! Embedded video capability! Display your video within ad unit.
Extra large ad with premium positioning offers heightened brand presence and unparalleled visibility! - NEW! Embedded video capability! Display your video within ad unit - Run of site (ROS) or channel targeted (ROC)
One of our best performing high-impact units offering excellent CTRs! - Flexible design can combine branding messages with multimedia content - Options for mobile and desktop
100% share of voice! - Ownership of ALL standard ad units on the page - Run of site (ROS) or channel targeted (ROC)
SuperHero
This large-canvas format captures the attention of our audience and builds an emotional connection - Run of site (ROS) or channel targeted (ROC) - Served into “Horizontal #2” position
Other Brands
